Success Scripts: Market Research for Dummies

A lot of you are here because you’re looking to start a business selling a product or service so that you can either quit your job or supplement your income.  And I’m sure 100% of you are afraid that there may be no demand for your product. (If you’re not, please leave, because there is no helping you)

Before even concerning yourself with your finances or website design or Twitter handle or anything like that, you should worry about testing to [Read More…]

The Road to Success Step Five: Lather, Rinse, Repeat

This is the final step in my Road to Success series.  (Can you believe it’s over already) Please feel free to comment or email me with other feedback.  I’m planning much bigger, more involved series down the road, so I’d be interested to get your take on the inaugural one.

So far you’ve recognized your fears, broken down your goals, became your own expert, and ignored everyone else’s rules.  So now what?

Now?  You refine.  The road to success is not a [Read More…]

The Road to Success Step Four: Ignore Everyone’s Rules

“I’m a motivated self-starter looking to challenge myself by…blah blah blah!”

And thus begins every stupid cover letter I’ve ever read.

If you’re such a motivated self-starter, why are you being so passive in your approach to getting a job?  Anyone can write a cover letter and send their resume.  I could wake up naked and hungover on a desert island without internet access and I could STILL get a cover letter pumped out before [Read More…]

How to Win

“Losers give other people what they want, winners give people what they need.”

-Me (Yeah, that’s right.  I quoted myself)

Speaking

When I think of bad speeches, there are two that come to mind.  The first was a standup comic asked to showcase at a convention where performers go to try to book gigs.  He proceeded to spit out every airline food and recycled 80’s joke about how there are thousands of channels but nothing on.  The [Read More…]